Book Cover ArtDesigning Systems for Internet Commerce, Second Edition

    G. Winfield Treese
    Lawrence C. Stewart

 


Book Description

Thanks to advances in Internet commerce, every enterprise -- even the smallest home-based business -- now has the power to create a global presence. Each day, more businesses are drawn to the promise of increased access to customers, combined with dramatic cost reductions. However, consumer expectations and demands seem to increase daily. The major challenge in building successful Internet commerce sites continues to be how to use Internet technology most effectively to deliver added value to customers. Written by two of the leading authorities in the field of Internet commerce, Designing Systems for Internet Commerce, Second Edition , explores the core issues surrounding the construction of successful Internet commerce systems. It provides a solid foundation, focusing on best practices and approaches for Internet architecture and design. This significant new edition reflects lessons learned since the late 1990s, explaining how and why essential technologies and commerce issues have evolved and how those changes have resulted in a new era for commerce systems. Topics covered include: Designing Systems for Internet Commerce is your key to building a commerce site that will meet your business needs and satisfy demanding customers. With a focus on problem solving, the authors share their mastery with you as they explore the major challenges and obstacles related to Internet commerce architecture and strategy. This comprehensive coverage includes:

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